Yahoo serves up the same old recipe with Couric pick
Katie Couric set to become the new face of Yahoo News.
By Tracie Powell
Katie Couric’s brand has underwhelmed and under-performed ever since she left NBC’s Today Show in 2006. Yet Yahoo now thinks she’ll be a big eyeballs and revenue draw as its new global news anchor. She might bring some initial attention to the aging Internet company, but I write why it probably won’t work in the long-term in this weekend’s The Washington Post.
Can Couric attract a younger, more diverse mobile-first audience to Yahoo? And why that’s important. READ HERE
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Myneca
Excellent article and in full agreement except people lose cultural agility with age, Yahoo was born in the 80s and is no exception being nearly 30 years old. They are middle-aged with possibly a demographic that is not so current.