By Tracie Powell Katie Couric's brand has underwhelmed and under-performed ever since she left NBC's Today Show in 2006. Yet Yahoo now thinks she'll be a big eyeballs and revenue draw as its new global news anchor. She might bring some initial attention to the aging Internet company, but I write why it probably won't work in the long-term in this weekend's The Washington Post. Can Couric attract a younger, ...

The blurring of lines between news and commentary continues on CNN By Tracie Powell None of CNN’s journalists who anchor news desks, host documentaries, or report the the news—with the exception of Don Lemon—have the freedom to express their opinions on other platforms, and certainly not on air. It looks like he's making the move to full-time pundit in his new prime time gig, and that's probably a good thin ...

By Tracie Powell http://www.youtube.com/watch?v=CmZ91Bv8T38 When it comes to the news industry, clicks are increasingly the coin of the realm. This is especially true for local television news. Take, for example, Washington, D.C.’s CBS affiliate WUSA 9 News, which aired a segment last week that was light on news, but racked up plenty of clicks when it went viral. The segment features veteran broadcaster Bru ...

To Code or Not To Code. That is not the question, nor should it be, writes Mathew Ingram for Paid Content. Journalists, he said, ignore a basic working knowledge of computer programming at their own peril. "Now more than ever knowledge is power," Ingram states. "More than that, it means having an appreciation for how technology affects the way media and content are being produced, consumed and distributed — ...

What is there to be done? The first and most important thing is to recognize how we came to this pass. Both sides did not do this. Both sides are not to blame. There is no compromise to be had here that will leave the current structure of the government intact. There can be no reward for this behavior. I am less sanguine than are many people that this whole thing will redound to the credit of the Democratic ...

NBC announced today that television and radio show host Carson Daly would join Matt Lauer and company on the Today Show. The unsurprising move is a likely attempt to shore up the network's falling ratings that accelerated after the unceremonious exit of former co-anchor Ann Curry. But the new hire is also an opportunity for NBC to groom a possible replacement for Lauer and also a missed opportunity for the ...